From theatrical worlds to brand experiences, we transform ideas into immersive environments audiences can walk through, engage with and remember. With 25+ years of experience and everything under one roof, we bring stories to life in the real world.
IMMERSIVE ENVIRONMENTS THAT BRING STORIES TO LIFE
Planning a campaign, event or activation? Whether you need help with the design, build and installation, or simply need us to fabricate and install an existing concept, our team can support you at any stage of the project. Share your brief, and we’ll be in touch.
TRUSTED BY BRANDS WHO DON’T DO ORDINARY
REAL BUILDS. REAL EXPERIENCES.
These aren’t just concepts. They’re immersive environments we’ve designed, built and delivered for real clients:
A Family Attraction Inside Paddington’s World
At Southbank in London, we worked with designer Rebecca Brower to build a multi-room immersive experience where families help Paddington and the Browns get ready for Marmalade Day. Bespoke metalwork, carpentry and scenic painting brought each themed room to life, built to withstand constant public interaction as a high-footfall attraction.
An Award-Winning Townhouse Transformation for Absolut
For Absolut’s Pornstar Martini campaign in Soho, we transformed a full townhouse into a multi-floor sensory journey: a vodka forest, a prosecco bubble maze, and a mirrored kaleidoscope boudoir, finishing in a rooftop mixology masterclass. The activation won IPM COGS Experiential Event of the Year 2019.
22,000 Square Feet of The War of The Worlds: The Immersive Experience
Working with designer Tim McQuillen-Wright, we built 20 different immersive environments across 22,000 square feet in central London for Jeff Wayne’s The War of the Worlds: The Immersive Experience.
WHY BRANDS AND AGENCIES COME TO US FOR IMMERSIVE WORK
Theatre-built expertise: With 20+ years rooted in theatre design, we understand how to create environments that look extraordinary and work flawlessly in the real world.
Complete production under one roof: Design, scenic construction and installation are handled by one team, reducing complexity and keeping quality consistent.
Experience at the highest level: From global brands to major touring productions, we’ve created immersive environments for recognised names and audiences worldwide.
Made to be experienced: Our builds are designed for interaction, movement and repeated use, creating experiences audiences remember.
FAQs
How big can an immersive experience actually be?
We’ve built everything from single-room activations to a 22,000-square-foot, 20-room production. Tell us your space, and we’ll design around it.
Can you bring an existing story or IP to life?
Yes. We’ve worked directly with designers and IP holders, including Paddington and Jeff Wayne’s The War of the Worlds, to translate an established world into a physical build.
Do you handle installation and safety sign-off?
All of it: on-site installation, RAMS and structural sign-off are part of the service, especially important for high-footfall, public-facing attractions.
How fast can you turn an immersive build around?
It depends on scale, but we’re set up for fast turnaround when a campaign needs it. Tell us your deadline, and we’ll tell you what’s possible.