Client: World Vision
Location: Touring Activation
Services Delivered: Construction, Touring Installation, Event Production
World Vision Village of Hope
Experiential Activation
Scene2’s Solution
Design & Production
Scene2 has partnered with World Vision, the world’s largest international children’s charity, for many years to develop and evolve Journey of Hope, a pioneering experiential fundraising campaign that sits at the heart of the charity’s engagement strategy.
Designed to create meaningful emotional connections between visitors and the communities supported by World Vision, the experience uses immersive storytelling and theatrical techniques to communicate complex global issues in a powerful and accessible way.
As the campaign has grown, the original experience has expanded into additional formats including Village of Hope and Story of Hope, creating a flexible family of activations capable of being deployed across a wide range of venues and events.
Workshop Production
Scene2 constructed a series of immersive environments and interactive elements designed to transport visitors into the heart of the stories being told.
Drawing upon theatrical production techniques, scenic construction and experiential storytelling, the environments were created to deliver authenticity, emotional impact and audience engagement. The modular design approach allows the experience to be adapted and reconfigured for different venues while maintaining a consistent visitor journey.
Through continual development and refinement, the campaign has evolved to meet changing audience expectations while remaining true to its original purpose.
Installation & Delivery
Scene2 continues to deliver and install the various campaign formats across multiple venues, ensuring the experiences remain impactful, engaging and operationally efficient.
The touring nature of the activations requires careful planning and coordination, allowing the experiences to be successfully deployed in a variety of environments while maintaining a high-quality visitor experience.
Project Overview
Journey of Hope is a groundbreaking experiential fundraising campaign developed for World Vision, designed to deepen public understanding of the challenges faced by vulnerable communities around the world while inspiring meaningful action and support.
Since its original launch in 2008, the experience has become a cornerstone of World Vision’s marketing and fundraising strategy. Through immersive storytelling and carefully crafted environments, visitors are encouraged to connect emotionally with real-life stories and gain a greater appreciation of the charity’s work and impact.
As the campaign has expanded, additional formats including Village of Hope and Story of Hope have been developed, creating a suite of flexible activations that can be delivered various shopping centres and fundraising events.
Scene2 has continued to work alongside World Vision throughout the campaign’s evolution, using theatrical production expertise to create authentic, engaging and emotionally resonant experiences that encourage audiences to become active supporters of the charity’s mission.
Challenges We Overcame
Communicating Complex Global Issues
The experience needed to present important social and humanitarian challenges in a way that was accessible, engaging and emotionally impactful for a broad range of audiences.
Creating Flexible Touring Experiences
The campaign was required to operate across a wide variety of venues and event formats. Scenic elements needed to be adaptable, transportable and efficient to install while maintaining a consistent visitor experience.
Balancing Authenticity and Engagement
The environments needed to feel genuine and respectful to the communities represented while creating a compelling and memorable experience capable of inspiring action and support.
Results
Journey of Hope has become one of World Vision’s most successful experiential engagement tools, forming a central part of the charity’s marketing and fundraising activities for more than a decade.
The continued development of the campaign into additional formats has extended its reach and flexibility, allowing World Vision to engage new audiences across a wide range of venues and events.
Through immersive storytelling, authentic environments and theatrical production expertise, Scene2 continues to support a campaign that delivers meaningful audience engagement and contributes to increasing fundraising performance year after year.
FAQ
Where was the project located?
The campaign has toured nationally and can be deployed across a wide range of venues and events.
How long has the campaign been running?
Journey of Hope was originally launched in 2008.
What production techniques were used?
Construction, Touring Installation, Event Production
What were the biggest challenges of the project?
Communicating complex humanitarian issues in an engaging way while creating flexible experiences suitable for a wide variety of venues.
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