The ultimate chocolate stunt was a 6m x 3m functioning bar which fitted to a 48 sheet poster site. A chocolate bar hidden within a giant chocolate bar!
In collaboration with a chocolatier to completely cover the interior in nearly half a tonne of finest Belgian chocolate, this 1 day only Easter campaign saw maximum coverage on social media; content which continues to be featured to this day.
Once inside the “Chocolate Bar”, consumers could grab a chocolate glass and pour themselves a cool pint of – sharing their experience across all social media channels on Good Friday.
