Client: Golley Retail
Location: Birmingham NEC
Services Delivered: Exhibition Design, Exhibition Build, Installation, Brand Experience Production
Coca Cola CCEP
Custom Exhibition Stand
Scene2’s Solution
Design & Production
Working closely with Golley Retail, Scene2 designed and delivered an immersive exhibition environment for Coca-Cola Europacific Partners’ employee conference at Birmingham NEC.
The experience was created to celebrate the heritage of one of the world’s most recognisable brands, taking delegates on a journey through Coca-Cola’s history, values and evolution. The environment combined storytelling, brand engagement and experiential design to create a memorable and inspiring visitor experience for employees.
Workshop Production
Scene2 constructed a series of scenic elements designed to bring the Coca-Cola story to life through a carefully curated heritage journey.
Drawing on a combination of scenic construction, exhibition production and branded environment expertise, the team created immersive displays and themed spaces that encouraged visitors to explore the company’s rich history and global impact. Every element was designed to reinforce brand pride while creating an engaging and visually impactful experience.
Installation & Delivery
Scene2 managed the delivery and installation of the exhibition environment at Birmingham NEC, coordinating the assembly of scenic, graphic and experiential elements to create a seamless visitor journey.
The completed installation transformed the conference space into an immersive brand experience that encouraged employees to connect with the company’s heritage and celebrate their role within one of the world’s most successful consumer brands.
Project Overview
For its employee conference at Birmingham NEC, Coca-Cola Europacific Partners wanted to create an experience that would celebrate the company’s heritage while inspiring pride and engagement among colleagues from across the business.
Working alongside Golley Retail, Scene2 was appointed to design, build and install an immersive exhibition environment that brought the Coca-Cola story to life. Rather than a traditional conference display, the experience was conceived as a heritage journey, allowing employees to explore the history, achievements and evolution of one of the world’s most iconic brands.
Through a combination of scenic environments, branded displays and immersive storytelling, visitors were guided through key moments in the company’s history, gaining a deeper understanding of the brand’s legacy and its impact around the world. The experience was designed not only to educate but also to reinforce a sense of belonging and pride among employees.
The result was a highly engaging exhibition environment that successfully combined brand storytelling, experiential design and employee engagement within a memorable conference setting.
Challenges We Overcame
Bringing Brand Heritage to Life
The experience needed to communicate decades of brand history in a way that was engaging, accessible and relevant to a modern audience. Scenic storytelling played a key role in transforming historical content into an immersive visitor experience.
Creating an Employee-Focused Experience
The environment was designed specifically for Coca-Cola employees, requiring a balance between education, inspiration and celebration. Every element needed to reinforce company values while creating an emotional connection with the brand.
Delivering Within a Conference Environment
The installation had to integrate seamlessly within a large-scale conference setting while creating a distinct and immersive destination for delegates to explore throughout the event.
Results
The completed experience provided Coca-Cola Europacific Partners employees with an engaging journey through the history and heritage of one of the world’s most recognisable brands.
By combining immersive storytelling, scenic construction and experiential design, Scene2 created an environment that encouraged colleagues to better understand the company’s legacy while strengthening their connection to the brand.
The project demonstrates Scene2’s expertise in creating exhibition environments that go beyond traditional displays, transforming corporate messaging into memorable and meaningful visitor experiences.
FAQ
What services did Scene2 provide?
Exhibition design, scenic construction, exhibition build, installation and brand experience production.
Where was the project located?
Birmingham NEC.
What were the biggest challenges of the project?
Transforming corporate heritage content into an engaging visitor experience while delivering within a live conference environment.
How early can Scene2 be brought into a project?
Scene2 can be involved from the earliest concept and planning stages through design development, production, installation and event delivery.
Get in touch with us to see how we can bring your designs to life!