Windows 10 Challenge: the production and tour of a major experiential trade activation
Andy Dixon - August 2015
We are delighted to have supported Energy with the Windows 10 Challenge: the production and tour of a major experiential trade activation designed to challenge and engage retailers on the benefits and key new features of Windows 10, ahead of its recent retail roll-out.
We have built four challenge zones for two major simultaneous tours happening in 13 locations across the UK and Eire over the course of July. Zones featuring a Memory Relay, Cortana Code-breaking area and Interactive Gameshow, culminated in a Reward Zone based on a crystal dome style prize mechanic and Fruit machine challenge for participants, engaging them in Windows 10 and getting them to “Do Great Things”.
Building on the success of the original twin tours, two of the experiential zones have continued on a further tour to an additional 11 locations across the UK and Eire in August, which we have just completed.