Voyages SNCF create experiential Sculpture
Andy Dixon - April 2011
Brilliant piece of Experiential work in France – memories of last years “Orange” TV adverts, but brought to life with comedy & audience interactivity.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
The underlying message is that the company’s Escape service lets you travel to any destination you want. DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. – Tuija Seipell