Working on the #EXPERIENTIAL John Lewis in-store Christmas activity
Andy Dixon - December 2016
2016 saw John Lewis take their famous Christmas campaign to new levels of customer engagement with the use of Virtual Reality and an experiential in-store experience in 12 stores across the UK. Working alongside Pretty Green as their production partner, Scene2 is very proud to be part of this magical campaign.
Scene2’s brief was to recreate the experience of the TV advert using Virtual Reality technology via Oculus Rift. “We built a themed retail space that could be fully merchandised by the John Lewis team. Named Buster’s Garden, you could see and experience all the animals from the TV advert.
It was important to ensure that the technology was built in seamlessly to the set, with TVs into topiary walls and using the trampoline structure to house the VR experience. Unfortunately health and safety said no to the bouncing element!
To further enhance the experience we built 3D printed character masks (a fox and badger), which encased phone operated VR headsets.
Finally, we showed-off our amazing logistical skills with a faultless 12 store install in one night!” – Andy Dixon – Creative Director
The “Buster’s Garden” experience is at John Lewis Oxford Street and other stores around the UK until 23rd December 2016. Check it out!
To find out more about working with Scene2 for your next experiential marketing project, please contact Andy Dixon or the team at Scene2.