Pineapple Dance Studios star & Dancing on Ice judge , Louie Spence has given the Tom Cruise’s classic scene from ‘Risky Business’ a Sport Relief Twist.  Louie says: “Pull on a fabulous pair of Sport Relief socks and not only will you be supporting a great cause and raising money for Sport Relief, you can slide your way to the title of Sock Sliding Champion.”

As a long-term partner of Sport Relief, Sainsbury’s always pulls out all the stops to raise much-needed cash.  And this year is set to be no different. Sainsbury’s is challenging the nation to set a new world record – the longest distance for a sock slide!

Sock sliders will have three attempts to record the longest continuous slide along a specially designed floor which has been developed and produced by hertfordshire based experiential design experts Scene2 ltd.  Surrounded by bright red branded crash mats & interactive leaderboard, the super shiny giant ruler set has seen a champion crowned at each venue.
Talking about raising money whilst having fun,  creative director Andy Dixon stated: ” we had great fun designing, developing and road testing the giant sock slide. Its great to be involved in an experiential acitity which is for an amazing cause and is raising money for Sport Relief.

The Sainsbury’s Sport Relief Sock Sliding Challenges is in action from 21st February until 2nd March 2012 at the following locations:
Tuesday 21 Feb – Glasgow Olympia, Olympia Arcade, East Kilbride
Wednesday 22 Feb – Hull, Sainsbury Way, Hessle
Thursday 23 Feb – Norwich, Longwater, William Frost Way
Friday 24 Feb – Milton Keynes, Witan Gate
Monday 27 Feb – Brighton, Lewes Road
Tuesday 28 Feb – Southampton, Tollbar Way, Hedge End
Thursday 1 March – Bristol, Winterstoke Road
Friday 2 March – Newport, Albany St