scene2 gives Shell stand theatrical edge at Top Gear Live 2011
Andy Dixon - April 2012
Shell certainly stood out from the crowd at this years biggest “all action auto-entertainment event on earth” Top Gear Live. Here at Scene2 we were really excited to have produced this fully experieintal exhibition stand with our friends at JWT for the mighty Shell.
Car mad enthusiasts stopped in their tracks as they approached the Shell stand intrigued by what was going on behind the garage door?
The V-Power engine room’s closed, shiny, red roller shutter garage door expelled smoke, glaring headlights and thrilling sounds of a revving engine adding the Vroom into V-power.
Towers of tyres, printed track floor vinyl, branded oil drums, feather flags, shiny toolboxes, industrial wall lights and painted, formed brick walls flanked the door and enhanced the v-power experience for consumers as they stepped on set.
Interactive touchscreens, complete with headphones, were incorporated into the door for young and old to embark upon a tour of an F1 garage.
This really was a Preimum build stand for a Premium fuel.
You can see how we did it – take a look at our installation time-lapse blog entry dated 24.11.11.