PS3 (traditional #marketing) vs #Wii (#experiential marketing)
projectmanager - June 2011
I really like this video. It almost sums up the difference between traditional marketing strategies against experiential marketing strategies. The former relies on rationally making ‘sense’ of what their customers desire. It plays it safe, sticks to the base research and evolves using technological/ graphical improvements. The latter smashes the rules, it is innovative, fresh, usually more cost effective, and aims to wildly excite the customer by delivering a unique experience.