The PUMA Endorphin Store

Pop-Up Store

The Brief

To promote the launch of Puma’s LQD CELL trainers & apparel VICE asked us to create & install a Pop-up shop in London’s Protein Studios.

Our Solution

The experience was created with experts who prescribed immersive experiences designed to boost endorphins, adrenaline and dopamine – after being provided with a pair of Puma LQD CELL shoes! Exercise 1 – Yoga amongst pulsating immersive light baton forest with polished acrylic rods and colour scrolling LEDs led into Exercise 2 – Interactive light-up floor cells activated by fast-paced rhythmic dance and finally Exercise 3 – Sounds of different music genres set the pace for exercise. Interactive immersive pop-ups and experiences are providing the world of sportswear a new vehicle for launching new product ranges in the real-world resonance with great PR and Instagram value.

“This event was about changing people’s perception of fitness; from a tedious chore to a mood-enhancing and joyous experience. By the end of their visit, guests will understand the importance of getting moving and releasing endorphins for their mental and physical wellness.”

Jodie Sayer

Team head, performance marketing, PUMA