The PUMA Endorphin Store
To promote the launch of Puma’s LQD CELL trainers & apparel VICE asked us to create & install a Pop-up shop in London’s Protein Studios.
The experience was created with experts who prescribed immersive experiences designed to boost endorphins, adrenaline and dopamine – after being provided with a pair of Puma LQD CELL shoes!
Exercise 1 – Yoga amongst pulsating immersive light baton forest with polished acrylic rods and colour scrolling LEDs led into Exercise 2 – Interactive light-up floor cells activated by fast-paced rhythmic dance and finally Exercise 3 – Sounds of different music genres set the pace for exercise.
Interactive immersive pop-ups and experiences are providing the world of sportswear a new vehicle for launching new product ranges in the real-world resonance with great PR and Instagram value.
Creative Design | 3D Visualisations | Bespoke Concept | Staging & Set Design | Full production Build | Scenic Design and Painting | Carpentry | Metalwork | CNC machining | Vinyl graphics | Signage and Decals | Sculpture and Prop Making | Vehicle Conversions | Soft Props | Costumes and Large scale sewing | Production & Event management | Venue Dressing & Styling | AV | Lighting & Technical production | Photomechanic | Prop Sourcing | Technical Drawings | Structural Engineer Consultancy | Ground & Site plans | Health & Safety RAMS | Venue Finding & Logistics