Kinetic Winter Kidult Playground for Evian

Canary Wharf & Finsbury Avenue Square, London

The Brief

Scene2 worked alongside advertising agency Havas, to design and build a winter “Kidult” playground for Evian’s “Play Young, Live Better” campaign. as part of the ‘Bring Londoners Ways to Live Young’ campaign, Evian’s Live Young playground got the British public smiling in the first dreary week back to work in January, by helping them rediscover their forgotten youth through play. An interactive – adult sized – seesaw and set of swings worked through the power of kinetic play to make the snow fall at Canary Wharf and Finsbury Square, London.

Our Solution

Scene2’s metal workers fabricated the swing and seesaw structures and then designed the kinetically triggered snow machines which rewarded playful behaviour with snow showers.Scene2 is proud to have created, produced, installed a world first in kinetically-powered snowfalls; an experiential activity full of fun which cheered up local workers and residents.

” Evian’s giant playground installations are the perfect way to help stressed workers get in touch with their ‘live young’ spirit by letting go and having fun.”

Laura Pope, brand manager at Evian