Polaroid Press Launch for Primal PR
Andy Dixon - August 2011
Last week we installed plinths, video wall and giant photo frame for the press launch of Polaroids new range of cameras and accessories.
We created plinths to “hero” the products. 4 were standard plinths with paint & vinyl print detail, whilst 2 supported clear acrylic “water tanks” to demonstrate the waterproof qualities of some of the products.
Members of the press could have their photo taken within a giant, traditional polaroid print frame
Utilising square “microtiles” we created a video wall and housed it within a giant, traditional polaroid frame.