Polaroid Press Launch for Primal PR

Andy Dixon - August 2011

Last week we installed plinths, video wall and giant photo frame for the press launch of Polaroids new range of cameras and accessories.

Polaroid - event dressing - plinths

We created plinths to “hero” the products. 4 were standard plinths with paint & vinyl print detail, whilst 2 supported clear acrylic “water tanks” to demonstrate the waterproof qualities of some of the products.

Polaroid - event dressing

Members of the press could have their photo taken within a giant, traditional polaroid print frame

Utilising square “microtiles” we created a video wall and housed it within a giant, traditional polaroid frame.