Photo Mechanic as Part of Experiential Sampling Stand

Andy Dixon - August 2013

We have toured our deluxe range of photo booths to key shopping centre malls throughout the country to support Diet Coke’s Marc Jacobs pack styling.

Experiential Marketing - Diet Coke Mall Tour3

Experiential Marketing - Diet Coke Mall Tour

Deployed as part of their larger stand build, we have customised 3 booths with Marc  Jacobs’ imagery to create 80’s, 90’s and 00’s themed booths.

Experiential Marketing - Diet Coke Mall Tour - photo booths

Consumers enter their chosen booth and have their photo taken against a green screen. Whilst the software creates a retro styled, 3 shot photo print consumers are able to share their photo from ipad kiosks using twitter, Facebook & email.

Photo Booth Print

Scene2 director, Andy Dixon, commented “over the past year we have worked with diet coke creating various photo mechanics but this is the first opportunity we have had to use our own booths within their campaign, which look really fantastic “wrapped” in Marc Jacobs’ stunning artwork”