Photo Marketing mechanic as part of Experiential Stand for Freeview on behalf of Gekko

Andy Dixon - February 2012

As part of our recent experiential stand created for Freeview we incorporated a photo marketing mechanic which not only entertained but also gave consumer’s something to take away and remember their experience.

Freeview experiential shopping centre stand - green screen photo mechanic - photo booth

Integrating green screen technology and high quality dye sublimation photo printing, the mechanic gave consumers the opportunity to have their head turned into a “balloon” against a cloud background, taken from the current Freeview ATL creative.

"Ballonified" photo

The resulting, printed photograph was then assembled into a bespoke frame for the consumer to take away.

freeview photo marketing frame

Scene2 created the artwork for the background, the giveaway frame and supplied all the equipment for the campaign.

Freeview experiential shopping centre stand

We are currently taking the concept further to allow consumers to instantly share their images on Facebook via on-stand kiosk access points.