Little Italy makes Big impression at UK airports
Andy Dixon - April 2012
If you are jetting off from Manchester Airport this weekend, take time out in the spirit of the grand prix and race a remote controlled mini around little Italy.
Weave your way around the bold landmarks of Rome, Verona, Milan and Venice to see if you can put yourself at the top of the leaderboard.
Making its first appearance at Birmingham Airport last weekend, the racetrack proved a hit with travellers and was the perfect experiential time filling activity, successfully spreading the brand message that one of the UK’s leading airlines now fly to Italy.
Hardcore racing has meant that the mini’s have returned to home for a respray and spruce up this week. Rory is making sure that they are raring and ready to go to test the racing skills in motor mad Manchester.
We are so used to designing and producing oversized props, this model race track sits at the other end of the spectrum for us.
We love this project here at scene2 – from the stylised design to cnc extruded models and especially the extensive road testing taken on by our competitive workshop crew!