How to get the best from your Exhibition Stand – Creating an engaging experiential stand – part 1

Andy Dixon - September 2009

We all have to work harder nowadays to win new customers & keep our existing ones, exhibiting has, historically, been seen as a good way of meeting customers face to face and winning new ones!

An exhibition stand can easily be thought of as something to cut back on in the present financial climate, however, a well planed exhibition campaign alongside a well design, executed & re-useable stand can easily pay for itself in the short term.

Before you commission the design & construction of your exhibition stand, whether it is to be dressing a shell scheme or a complete, bespoke exhibition stand you should consider the following points:

  1. What do you want to achieve from exhibiting?
  2. Who are your target market at the exhibition and what are they interested in?
  3. How do you plan on getting your existing customers, as well as potential new ones, to your stand at the exhibition?
  4. What is your budget for the project?

Part 2 – to follow……