Experiential sampling stand for Batiste on behalf of SMP
Andy Dixon - August 2012
We have recently completed this stand for batiste dry hair shampoo for experiential marketing agency smp.
The stand incorporated graphic’d walls supported by giant, cnc cut logos, “Stylish” styling stations and a giant version of a can of the product. All non printed finishes were produced with sprayed 2-pack paint.
The graphic’d walls also included promotional model shots printed onto cnc cut acrylic panels & then applied in relief to the walls.
As well as the structural build we also supplied technical build by creating a bespoke photo mosaic mechanic. The resulting image is available on a secure ipad for the consumer to print, email or upload to facebook.
We also created a competition mechanic where consumers have the opportunity to be the next face of batiste and to win a Vespa. Consumers are challenged to pick their photo from a series of 700 thumbnail images displayed on a 42 ” touchscreen.
We have installed the stand in Bluewater shopping centre where consumers sampled the product, had the photograph taken and turned into a mosaic image and had the opportunity to enter the competition. In September the stand will tour a further 4 locations.