LEGO HERO FACTORY for MCCANN ERICKSON COMMUNICATIONS
projectmanager - August 2010
This experiential container toured around the UK over the summer.
We dressed a portable trailer to resemble a shipping container for this PR stunt to visit Lego Land in Windsor and other locations around the UK.
This trailer gave the consumer an experience to be within the Lego Hero Factory to promote Legos new release.
The exterior was complete with smoke machines and rotating lights for the roof corners and a satelite dish!
The interior was complete with plasma screens, shelving for product & locker units for added reality, all finished with gun metal paint and treadplate vinyl flooring.
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