Experiential Production for Launch of ITV Be
Andy Dixon - November 2014
We’re excited to be part of the launch for the new ITVBe channel & delighted to be working once again with Drive Productions and alongside Diet Coke, on this promotional launch UK shopping center tour.
Bright & bold just like the channel itself, this modular promotional stand with large scale printed panels, integral sofas, chilled bar area for product sampling & magnetic ‘selfie’ photo-wall provided a memorable platform to welcome consumers to the world of ITVbe