Experiential marketing – stand build for world vision

Andy Dixon - May 2014

There is still time to catch the replica mud huts that we created for World Vision whilst they are in Glasgow until 08.06.14

Scene2 created these experiential exhibits in 2010 and have stored and toured this immersive, experiential activity throughout the UK.

At the start of their journey, the consumer collects their MP3 player which then guides them through a very real story of a child’s life in Sierra Leone.

World Vision - Experiential Stand - Music Festivals

MP3 Player Collection Hut And Start Of The Experience.

Timber Panels With Idendon Coating & paint effect finish give the impression of mud walling, a Brush Wood Roof completes the authentic look.

During the interactive journey the consumer begins in the first hut which shows an insight into how many people live in Sierra Leone, consumers are able to see, smell and feel the every day items they have to use to cook, sleep and wash.

World Vision - Experiential Stand - Music Festivals - interior

As the story continues consumers move into the second hut which gives an insight into how families are living after receiving the help and support of World Vision and its donaters. It is here that we see there are beds, wood burning stoves, tables and mosquito nets.

A raised bed with mosquito netting.

The improved World Vision mud hut with corrugated iron roofing and props.

At the end of the experience consumers leave the last hut through a tunnel of postcards telling stories of other children needing sponsorship.

World Vision - Experiential Stand - Music Festivals 2