Experiential Marketing we like – Rainbow city

projectmanager - June 2011

Spreading Magic, Luck and Friendship in the Big Apple

Today is a sweet day here in the Scene2 office, not only is it creative director Andy Dixons birthday, but we have just stumbled across this little gem of an experiential marketing campaign.

AOL and Friendswithyou have teamed up to deliver the ‘happy city’. Made up of intensely colored balloon pieces, it encourages visitors to be active and explore the giant 16,000 square foot playground. Built for adults and children alike, the summer long installation allows for interaction with each art object, making it an unforgettable summer experience. A heart warming campaign intended to ‘develop creativity in an artistic environment’.

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Source = The Cool Hunter