Experiential: Ribena Berry Wagon kicks off its summer tour

projectmanager - July 2011

Ribenas summer experiential campaign kicks off in London tomorrow, and may just be up your street as the tour plans go nationwide.

Michael Walford, Ribena Senior Brand Manager, explains what Ribena have up their sleeve. “The mobile nature of our Berry Wagon and tour bicycles (alongside) our engaging picnic areas will allow this year’s tour to directly engage with more than 160,000 consumers, with thousands more able to experience a free sample. In particular, our bicycles will reinforce the Summer Festival Tickets on pack promotion with strong branding and imagery, reminding consumers of the exciting prizes to be won.”

The Ribena Summer Festival Tickets promotion offers families and adults the chance to win free tickets to a variety of popular music festivals across the country.

For more information check out the Ribena website here

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