Experiential Environment for VEVO summer party
Andy Dixon - September 2011
We were recently approached by Vevo to help them create an experiential area for their summer party to be held at altitude 360 in London.
We were asked to create plinths to hold various devices – iphones, ipads, blackberries, window phones & an Apple tv – in order for the client to demonstrate the various platforms that their application works on.
We were also comissioned to produce lift “wraps”, wall signage & a Step and Repeat board for guests to be photographed in front of as they entered into the party.
Having met the client at the venue & discussed various options we created a series of white acrylic plinths, each with internal red lighting, branding to their face and sitting on a branded floor vinyl.
The plinths stood at various different heights – 2m columns, 1m high “Bar” plinths, 450mm high table plinths to be used whilst seating & a long coffee table style plinth to sit between a sofa & the Apple TV.
Having successfully created installed & removed the elements we received the following testimony from our client:
“…..it was a big success and Ben & the crew where spot on and did a magnificent job. The Vevo App zone and the branding really came together and we got a lot of compliments. Thank you.”