The Coke ‘Friendship’ campaign
projectmanager - July 2011
A nice, positive experiential idea from Coke, which of course involved lots of free hand outs. Check out this lovely video they made. (Note – it’s important to make a lovely video of your project, otherwise it wont go viral).
[youtube]http://www.youtube.com/watch?v=Bj3QLLTFDX8[/youtube]
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