Experiential build for Reckit Benckiser on behalf of sense

Andy Dixon - September 2012

As part of the Jubilee celebrations we created a series of elements for this stand for Reckit Benckiser.

The theme of the stand was to create a medieval zone which could play host to the various brands which sit under the Reckit Benckiser umbrella.

We created giant crowns for a Dettol ball game, dishwashers & water pistol bows for Finish, “walls with holes” for Nurofen, a castle ball pit for Airwick and turret arena and Royal Box for the “king & queen” to oversee proceedings.

Bob puts the finishing touches to the prop dishwashers.

Reckitt Benckiser - Experiential Games2

Rory models one of the Dettol crowns.

Reckitt Benckiser - Experiential Games2

The Royal Box towers over the turret arena & the branded, Airwick castle.

Reckitt Benckiser - Experiential Games2

As well as providing the various units for the stand we also installed it along with 3 other stands at the Sainsbury’s Jubilee festival.