How to…..create an Engaging Experiential Exhibition stand
Andy Dixon - April 2017
Exhibiting remains as one of the best ways to meet, interact and win new customers face to face. An eye-catching, experiential, exhibition stand which is now seen as they only way to make sure your brand message is remembered.
Experiential stand alone exhibition stand created with JWT for Shell @ ‘Top Gear ‘ Live. Modular stand design with theatrical revving engine sound effects, full beam headlights and dry ice ‘smoke’ hidden behind interactive garage doors.
Whether it be a bespoke stand alone exhibition stand or dressing a shell scheme space, good experiential design with eye-catching visual impact, powerful brand messaging and impactful theatrical experience will ensure lasting take-away memories for visitors.
Modular shell scheme exhibition stand created for ITSU – UK Tour
Remember the best memories come from great experiences and a well designed, modular, re-usable stand is an investment which could pay for itself, often, in the short term.
Here are our top tip questions to consider before commissioning the design & build of your exhibition stand:
What do you want your visitors to experience?
Design is key to the success of the visitor experience. First consider the look of your stand; then the journey your visitors will go on and finally what so you want them to leave with? Don’t forget your event staff and where will they store their bags securely during activation hours.
Experiential exhibition stand with photo-booths for Diet Coke’s 30th birthday which ensured social media sharing was coupled with product sampling from branded chilled sampling bins.
Who are your target market amongst the exhibition visitors?
Modular shell scheme exhibition stand created for Kudox @ Screwfix Live NEC Birmingham
Not all exhibitions are for consumers. B2B stands are designed to display products from modular, eye-catching units accompanied by printed info panels to ensure all technical information is displayed alongside the products.
What is your call to action?
Experiential Mud Hut stand created for World Vision – UK Tour
The Journey of Hope experiential journey takes visitors through the life of a child in Sierra Leone. Adjoining mud huts throw visitors into the poverty of life before and after intervention with World Vision sponsorship. The journey ends by encouraging visitors to sign up to sponsor a child. This experiential design, now entering it’s 8th year of activation continues to be one of World Vision’s most successful annual sponsorship campaigns.
What is your budget ?
From small shell scheme to large scale stand alone stands, the experiential journey and stunning displays can still be achieved within any budget range.
Shell scheme exhibition stand designed for Complete PE @ All for Sport – UK Tour
Modular printed info graphic panels & interactive TV 3D screen, formed a shell scheme design that the client could easily install and tour themselves.
Stand alone experiential stand designed with Sense Marketing for Timberland’s Earthkeepers range
Fully interactive stand alone experience took visitors on a journey around sustainable activity zones with a giveaway water bottle and voucher to be used in store at the end.
What social media coverage do you want achieve?
Pop-up experiential “Chocolate Bar” with Blackjack for Carlsberg
To maximise the legacy of the live event experience, look to create a customised takeaway for the consumer. This can be achieved by integrating social media interaction across Facebook, Twitter & email especially with the addition of a dedicated hashtag. This will help to amplify the reach of the campaign and continues to be an integral part of any campaign in 2017. For example an exhibition stand with 1853 visitors could achieve over 600,000 consumers through social sharing.
Remember the stronger the brand image, the more your design will stand out amongst the crowd and be shared on social media.
Why – Use Scene2?
If you are planning a exhibition stand in 2017, we would be happy to help. We are experts in Experiential design and production for exhibitions. We are proud that we design and build everything in house and that we offer a one-stop shop with dedicated Project Manager for every project. Once production is underway, we provide regular work in progress photos and are happy for client visits so that you can see production in progress.
Visit our website or give us a call to find out more. We would love to help!
firstname.lastname@example.org – www.scene2.co.uk – 01992 666 341