Crazy Golf Course for Experiential Activity
Andy Dixon - July 2009
Working with Primal PR we designed, built & installed this fun mini golf course for IKEA as part of an experiential activity at the Swedish Summer Fete on Hampstead Heath, London.
We designed the course around existing IKEA products with each hole representing a different collection, ranging from bedroom furniture to Kitchen taps!
Each hole had its own challenge, players had to “shoot” the ball around bookcases, over beds & through archways of taps, they varied in difficulty & presented the products in a non-traditional & fun way.
The activity proved successful with all of the holes being continuously busy for the duration of the event.