Crazy Golf Course for Experiential Activity

Andy Dixon - July 2009

Working with Primal PR we designed, built & installed this fun mini golf course for IKEA as part of an experiential activity at the Swedish Summer Fete on Hampstead Heath, London.

IKEA - experiential activity - Crazy Golf

We designed the course around existing IKEA products with each hole representing a different collection, ranging from bedroom furniture to Kitchen taps!

Each hole had its own challenge, players had to “shoot” the ball around bookcases, over beds & through archways of taps, they varied in difficulty & presented the products in a non-traditional & fun way.

The activity proved successful with all of the holes being continuously busy for the duration of the event.