ARM & HAMMER for SMP – ‘Touring Sampling Stand’
projectmanager - June 2010
Having been selected from a group of 6 companies, we were very happy to win this brief!
The campaign was a big shopping centre tour spanning over 6 weeks visiting, Bluewater, Bromley, Bristol and Croydon to name a few!
We designed and installed this ‘Arm & Hammer’ experiential promotional stand creating ultra clean sparkling white units with oversized product packageing and crystaline structures and dump bins.
Individual wash stations complete with running water and waste, framed by giant crystals packed with twinkling LED’s behind shimmering frosted acrylic sheets.
Bespoke crystal unit with integral screen running current tv advert.
We took care of the logistics and installations which took place overnight at each site, with the event running from Tuesday to Sunday each week.