Andrex Jubilee Experiential Stand for SMP

Andy Dixon - September 2012

As part of the Jubilee celebrations we built this experiential stand for Andrex as part of the Sainsburys festival in Hyde Park.

Andrex Jubilee - experiential activity

The stand incorporated a dressing up area, photo mechanic, sampling area, ipad terminals for entering an onsite competition & a giant inflatable crown ball pit.

The printed backdrop and front flattage enabled consumers to be photographed “on the balcony of Buckingham Palace! They were then handed a high quality photograph to take away with them.

ipad kiosk terminals provide access to a bespoke website in order to enter the onsite competition.

The Giant, inflatable, crown ball pit gave children the opportunity to unwind and have fun whilst adults learnt about the brand!

The fully branded sampling wall featured 8 different rolls of tissue for consumers to test.